Introducing the Isotope Hydrium Snoooty: A Dive Watch With a Wink, a Snarl & a Spray Can

Most artists spend their early years sketching on notepads or commandeering the margins of schoolbooks. Lord Fauntleroy Snooty, Esq., Baby Boomer, raconteur, and part-time mischief-maker, took a slightly different route. His first foray into “the arts” involved spraying packing crates for the British Army at Greenham Common. From there, in a flawlessly illogical career pivot, he spent decades in respectable banking before the inevitable gravitational pull of creativity lured him away for good.

Retirement brought with it a revelation: the Internet, and with it the riotous, ungovernable world of Urban Street Art. After devouring modern scripture, Exit Through the Gift Shop, and Bomb It, Snooty resurfaced in 2013 with renewed purpose and enough aerosol enthusiasm to alarm Shoreditch.

By 2015, his work on the Shoreditch Art Wall had caught the attention of the Financial Times, Street Art Weekly, and Street Art Germany. Even Gilbert & George were spotted strolling past, eyebrows raised in amused approval. Later that year, his six pieces at the SSOSVA Christmas Show in Ealing sold out in one go, red dots everywhere, whispers of Banksy nowhere (but the forums had a lovely time speculating).

His pieces have since travelled farther than most of us: from Soho to Hoxton, across to Los Angeles, and into the quietly ostentatious mansions of Beverly Hills. There was the Glastonbury incident too, a haze of stickers, the Chemical Brothers, and the sort of comments that only someone thoroughly enjoying himself would make.

“Ladies and gentlemen, I’m off! You wait ’til I’m dead, you’ll see I was right!”

Naturally, nobody believes a word of it. His agent claims it’s just one more cunning plan. Rumour has it Snooty is already plotting an appearance at Art Basel.

The Collab Nobody Asked For (and Everyone Will Want)

Against the counsel of several sensible individuals, Lord Fauntleroy Snooty has done something highly uncharacteristic: he has agreed to put his name on a dive watch.

Thus begins his first collaboration with Isotope, a brand with a uniquely refined ability to take things seriously while behaving as though it absolutely does not. The result is the Isotope Hydrium Snooty, a Swiss-made diver with impeccable capability and thoroughly irreverent intent.

Beneath its Cerakote-coated, micro-blasted steel shell beats a La Joux-Perret G101 Soigné movement. Reliable, robust, and more disciplined than Snooty has ever claimed to be. On the dial, Snooty’s own artwork adds a sly grin to a watch that is otherwise far too competent for its own good.

Only 20 pieces exist. A strictly unnecessary limitation, but then again, necessity has never been part of Snooty’s vocabulary. He insists this is a one-off. His agent has declined to comment. We recognise the pattern.

A future classic? An expensive misunderstanding? Possibly both.
Either way: take one. Say nothing.

Technical Specifications

Case & Crystal

• Micro-blasted 316L stainless steel with Cerakote® coating

• 40mm diameter, 48mm lug-to-lug

• 12.9mm height (14.9mm including double-domed sapphire)

• Hydrium® screw-down exhibition case back

• Unidirectional 120-click bezel

• Anti-reflective sapphire crystal

• Screw-down crown at 3 o’clock

Dial & Hands

• Printed dial featuring artwork by Lord Fauntleroy Snooty

• Super-LumiNova® accents throughout

• Laser-cut hour & minute hands with Super-LumiNova® fill

• Skeleton Snooty seconds hand

Movement

• Swiss-made La Joux-Perret G101 Soigné

• Automatic, self-winding

• 68-hour power reserve

• 24 jewels

• Frequency: 28,800 vph

• Accuracy: ±7 seconds/day (tested in 4 positions)

• Custom Isotope Lacrima rotor

Strap & Water Resistance

• 300m / 30 ATM / 1000 ft water-resistance

• 22/20mm quick-release FKM strap in Orange (Ice Blue available)

• Bead-blasted Isotope buckle

To find out more, see more pictures, and/or pick one up, CLICK HERE!

- Team Isotope