Ten Years In — Holding the Line for Our Community

This year marks a significant milestone for us: ten years of Isotope Watches.

A decade ago, Isotope was founded on a demanding but straightforward idea: to create distinctive, thoughtfully designed watches without losing sight of the people who offer them a place on their wrists. Over the past ten years, that principle has guided every decision we’ve made, from design and materials to how we engage with our community.

As we celebrate this anniversary, we want to share a decision that reflects exactly what those ten years have meant to us.

No Price Increase — Our Thank You to You

In 2026, few brands can ignore the realities of the market. Rising production costs, supply-chain disruptions, increased material prices, and global uncertainty have become part of daily business life, especially in watchmaking. Many brands have adjusted pricing accordingly, and in most cases, understandably so.

We have chosen not to.

For our 10th anniversary year, Isotope will not be increasing prices across our collection.

This decision was not easy or obvious. It required careful planning, long conversations with our partners, and a willingness to absorb pressures that would typically be passed along. But anniversaries are about reflection, and when we looked back at the past ten years, one thing was clear:

We wouldn’t be here without you.

Built Together, Not Apart

Isotope has always existed in close conversation with its community. From collectors who supported our earliest releases to enthusiasts who discovered us more recently, your enthusiasm, feedback, and belief in what we do have shaped the brand as much as our own sketches and prototypes.

Holding pricing steady is our way of saying thank you, not through marketing language, but through action.

It’s a recognition that trust is built over time, and that value isn’t only about materials or movements, but about consistency, transparency, and respect.

A More Personal Way Forward

As we move into our second decade, we’re also rethinking how and where we meet you.

You’ll see fewer large trade shows on our calendar, but more small, intimate events, opportunities to spend real time together, talk watches, share ideas, and experience Isotope up close. This shift allows us to be closer to our customers, more flexible, and more human in how we connect.

Alongside this, we’re preparing a series of limited editions and collaborations created with partners who share our values and creative spirit. These projects will be bold, thoughtful, and genuinely special, produced in small numbers and designed to celebrate what makes independent watchmaking exciting.

Many of these announcements will be shared with our community first, so if you haven’t already, we strongly encourage you to subscribe to our newsletter. It’s the best way to stay informed about upcoming releases, events, and anniversary surprises, without noise or hype.

Looking Forward

This anniversary isn’t a pause; it’s a foundation.

We remain fully committed to the same standards of design, quality, and originality that have defined Isotope from the start. Our focus continues to be on creating watches that feel purposeful, distinctive, and rewarding to own, not just today, but years from now.

As we step into our second decade, we do so with gratitude, optimism, and a renewed commitment to the people who made this journey possible.

Thank you for being part of the Isotope story.

HERE'S TO THE NEXT TEN YEARS!

- Team Isotope