🕰️ Marc Levesque (a.k.a. @marctime2watch) Named North American Brand Director at Isotope Watches

June 1, 2025 - It’s official: Marc Levesque known to watch enthusiasts far and wide as @marctime2watch on Instagram and a respected contributor at Worn & Wound has been appointed North American Brand Director at Isotope Watches.

🔍 Who is Marc Levesque?

Marc has built a formidable reputation in the watch community as the creator behind the popular IG handle @marctime2watch, where he shares his deep love for horology.

Beyond social media, his prose appeared regularly on Worn & Wound, where he’s published in-depth editorial pieces since early 2023. His passion doesn’t end there. Marc also contributes to The Calibrated Wrist, hosts the “Time 2 Calibrate” podcast, and runs a personal blog MyTime2watch, alongside his other creative outlets. You could say he lives and breathes watches.

🎉 Stepping Up: New Role with Isotope Watches

In his new role as North American Brand Director at Isotope Watches, Marc will oversee brand strategy, marketing, and community engagement across the U.S. and Canada. This marks a significant progression, moving from content creator and journalist to shaping the vision of an innovative independent brand.

Given Isotope’s reputation for thoughtful design and quality craftsmanship, Marc’s hands-on industry insights and authoritative voice make him a fitting leader to help the brand expand its footprint in North America.

💡 Why This Appointment Matters

1. Bridging Worlds: With his experience writing about independent watchmakers and micro‑brands, Marc brings genuine credibility and insider insight, ideal for a brand that thrives on authenticity.

2. Built-in Community: His established following on social media and presence in the watch media ecosystem provide an immediate audience and platform for Isotope’s messaging.

3. Content-First Approach: Marc’s strong background in storytelling through writing, podcasts, and blogging positions him perfectly to steer compelling brand narratives, product launches, and consumer engagement campaigns.
   
   

🗣️ What Marc Has Said

“I’ve followed Isotope Watches for years, and watching their evolution has been nothing short of inspiring. Now, stepping in to help drive the brand forward is an opportunity I’m proud to take on and I’m all in. We’ve got some bold moves ahead. Just wait, you haven’t seen anything yet.”

👀 What’s Next?

Expect to see:

• Behind-the-scenes stories and sneak peeks of upcoming Isotope releases across Marc’s channels.

• Collaborations that lean into Marc’s deep micro-brand expertise, possibly limited-edition pieces or editorial collaborations.

• An elevation in Isotope’s outreach, leveraging Marc’s media-savvy approach to connect directly with collectors, media, and enthusiasts.
  
  

🎯 Final Take

This is more than a new job, it’s a strategic union. Marc Levesque brings the voice, vision, and credibility that Isotope needs to navigate and thrive in North America’s watch scene. For collectors and fans of independent micro-brands, this is a move worth paying attention to.

Curious what’s coming next? Follow @marctime2watch and/or @isotopewatchesna on Instagram and keep an eye on Isotope’s channels - you’ll likely get early access to exclusive previews, insightful content, and maybe even a few limited drops.

Have thoughts? Drop a comment below, whether you’ve followed Marc for years or are just discovering his work, I’d love to hear your thoughts on this collaboration!