Isotope Watches at Minutes+Hours Austin 2025

Last weekend, Isotope Watches had the pleasure of attending the Minutes+Hours event in Austin, Texas, held at the stunning Petrol Lounge, a venue unlike any other. The Petrol Lounge is a high-end storage facility for luxury and exotic vehicles, and for one weekend, it became the perfect intersection of cars and horology.

Representing Isotope were Marc Levesque, our North American Brand Director, and José Miranda, Isotope’s co-founder. Together, they spent the weekend connecting with customers, fans, and fellow enthusiasts who share our passion for precision, design, and individuality.

Everywhere you turned, there was something to admire, from Ferraris and Aston Martins to the legendary Eleanor Mustang from Gone in 60 Seconds. The synergy between fine watches and fine automobiles was on full display, and the crowd reflected that same blend of refinement and enthusiasm.

The atmosphere was electric, filled with conversation, admiration, and shared appreciation for craftsmanship, whether in the form of a beautifully engineered timepiece or a perfectly tuned engine.

We want to extend a heartfelt thank you to the Minutes+Hours organizers for putting together such a seamless and memorable event. The passion and attention to detail that went into the show were evident in every aspect.

We had an incredible time in Austin, and we’re already looking forward to returning next year.

- Team Isotope